Got any woodpeckers in your neighbourhood?
The next time you see a woodpecker watch him for a while. Think about how the woodpecker spends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every day looking for food. It's a matter of survival. The woodpecker doesn't peck frantically for a few hours then take the afternoon off to snooze on a comfy branch. The woodpecker doesn't peck frantically for one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, he pecks away continually, rain or shine. If he doesn't find food in one place he is off to the next tree to find a tasty morsel. He doesn't give up when the first 3 trees have no bugs, throw his wings up in the air and say I quit! The woodpecker knows what you need to know: survival requires continuous pecking. In your case, your success is 100% dependent on your continuos pecking strategies for the survival of your business.
In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Just like in all walks of life you have all kinds of personalities from a variety of background and skills. The backgrounds are diverse but they all bring one thing in common to the table. Essentially a dogma of what they can (or are willing to) do TODAY to build their business.
I am always amazed at how people approach building their home business or business opportunity. Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear from them again. Others study, analyze, learn, listen, think and digest but never get to the part of actually DOING anything. Some will find fault or make the most clever excuses for why they can't work their business.
Then there are my favorites, I call these people, the woodpeckers.
These are the people that give a 100% effort to building their business EVERY day. Like the woodpecker they peck away at the daily required tasks of building their business to call prospects, promptly reply to email, promote their business, take care of customers, generate leads, build their mailing list, generate traffic, network with others, solve problems as they happen, plan and prepare. If one strategy is not producing results they peck away trying to find a more productive outcome, or they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are not content to give up. They don't try and accomplish everything in one day, they work daily, steadily, consistently pecking away to get to their goals. Like the woodpecker they know not to overextend themselves and bite off more of the worm than they can chew. Instead they peck away daily at the necessary tasks being sure to maintain a balance with other important aspects of their life.
The Woodpecker's attitude is a realistic one, he has to search out food every day to survive and feed himself and his young. No one is going to show up at his nest everyday and hand over the bugs. The wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task but knows it is a requirement of building a successful business. He knows that he or she must do the work to earn the success. For our feathered friend the woodpecker, some days the worms may be juicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs are available. Some months there will be more and larger bugs than other months, but the woodpecker (YOU) will have to just keep on pecking away.
Resource box: Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in online tools, training, and resources for small and home business. Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business Experts and the number one resource for all things related to home business.
Worldprofit: The Home Business Experts
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Wednesday, November 11, 2009
Tuesday, November 10, 2009
Authors: Submit Your Articles To My New Article Directory
I've just added a new feature to my site. It's an Article Directory for topics related to Home Business.
Since it is BRAND NEW here is your chance to be the first Authors to submit articles to the Directory.
Article marketing is a powerful way to brand yourself as an expert, share your knowledge with the world and give yourself credit and free promotion for your business.
Go here now and post your articles, let me know what you think. Have fun. It's free of course.
http://articles.sandihunter.com/
I hope you enjoy my new Home Business Article Directory. My hope is that given a little time it will be an excellent resource for all topics related to Home Business.
-----------------------------------------
Since it is BRAND NEW here is your chance to be the first Authors to submit articles to the Directory.
Article marketing is a powerful way to brand yourself as an expert, share your knowledge with the world and give yourself credit and free promotion for your business.
Go here now and post your articles, let me know what you think. Have fun. It's free of course.
http://articles.sandihunter.com/
I hope you enjoy my new Home Business Article Directory. My hope is that given a little time it will be an excellent resource for all topics related to Home Business.
-----------------------------------------
Thursday, November 5, 2009
Top 5 Selling Words to Add Power to Your Sales Letters, Landing Pages and Email Marketing
Borrow from copy and marketing experts these 5 SELLING Words and start seeing better results!
Integrate these words into your website copy, into your newsletter, your Landing pages, Splash Pages, and into all your sales offers to increase response rates!
#1: FREE
You, me, everyone likes FREE. Include the word FREE in your offer and you will see better response rates!
#2: EASY!
Tell your prospective customers that your product or service is EASY to use and you will get attention. No one likes complication.
#3: FAST!
That's right consumers like results fast!
What's more effective to say . 'You'll see results FAST!' ....or to say... 'You'll see results in 4 - 6 weeks.'
#4: FUN!
We all need a little humor in our lives. Use the word FUN in your sales copy (if appropriate) and people take more notice.
#5: GUARANTEED!
Take the risk out of using your product or service and leads are more likely to become buying customers!
Money making marketing is about MOTIVATING THE reader - who is actually your BUYER!
Your job in your copy writing is to SELL not to TELL. People want to know instantly what is in it for them.
They want to know the benefits they will get. They want to know if I do X I will get Y! Talk to your readers as buyers. It's a personal dialogue not a one size fits all approach. Make it easy for people to WANT to do business with you.
Give prospective buyers no reason NOT to do business with you. Effective copywriting that gets results is punchy, benefit laden copy that MOVES people to respond, not tomorrow but TODAY!
Include offers, enticements, realistic pitches that make the buyer take action NOW! Some words are more motivating than others. FREE. FUN. EASY. Guaranteed. Safe. Natural. Don't WAIT! Limited TIME! BUY NOW AND GET THIS!
These words motivate a response and that is ALWAYS your goal in marketing and it starts with good copy.
-----------------------------
Integrate these words into your website copy, into your newsletter, your Landing pages, Splash Pages, and into all your sales offers to increase response rates!
#1: FREE
You, me, everyone likes FREE. Include the word FREE in your offer and you will see better response rates!
#2: EASY!
Tell your prospective customers that your product or service is EASY to use and you will get attention. No one likes complication.
#3: FAST!
That's right consumers like results fast!
What's more effective to say . 'You'll see results FAST!' ....or to say... 'You'll see results in 4 - 6 weeks.'
#4: FUN!
We all need a little humor in our lives. Use the word FUN in your sales copy (if appropriate) and people take more notice.
#5: GUARANTEED!
Take the risk out of using your product or service and leads are more likely to become buying customers!
Money making marketing is about MOTIVATING THE reader - who is actually your BUYER!
Your job in your copy writing is to SELL not to TELL. People want to know instantly what is in it for them.
They want to know the benefits they will get. They want to know if I do X I will get Y! Talk to your readers as buyers. It's a personal dialogue not a one size fits all approach. Make it easy for people to WANT to do business with you.
Give prospective buyers no reason NOT to do business with you. Effective copywriting that gets results is punchy, benefit laden copy that MOVES people to respond, not tomorrow but TODAY!
Include offers, enticements, realistic pitches that make the buyer take action NOW! Some words are more motivating than others. FREE. FUN. EASY. Guaranteed. Safe. Natural. Don't WAIT! Limited TIME! BUY NOW AND GET THIS!
These words motivate a response and that is ALWAYS your goal in marketing and it starts with good copy.
-----------------------------
Complete Training System allows you to Work from Home
Have you ever noticed how those late night infomercials are always advertising how easy it is to buy their program and become an instant success at whatever it is they’re offering? They use the best of advertising and marketing strategies that are designed to convince you that anyone can buy their program and start making money instantly. The problem is that most often the statements people make are bordering untrue and the average person like you and I simply will never make that much money after we buy their expensive program that costs us a small fortune.
If you’re like me, you may have more than a couple of these programs collecting dust on the shelf in your library. True enough you got the program home, all excited and what not, opened it to discover you had to have a college degree just to understand the language and another degree to try and decipher it into a working plan. Here’s some good news for you that should give you some encouragement: You can get easy training with work from home coaching that’s in laymen’s terms and makes it uncomplicatedly easy to understand.
Work from home coaching takes into consideration the fact that you are where are in life. It doesn’t demand that you go back to college or have so many thousands of dollars in the bank to invest in the coaching. Often, you can partner with a mentor or coach who has a wealth of experience in running a home-based business who will provide you with the work from home coaching that’s exactly what you need.
Some programs even customize work from home coaching to suit your specific business interests. For example, perhaps you’re looking to start a home-based dog biscuit baking business. With the right work from home coaching, you can receive the instruction and guidance you need to learn about whether or not you can bake the biscuits in your own oven, whether or not you have to list the ingredients and calories and how to market your product at a price that is competitive but fair.
When you take advantage of work from home coaching, you’re working to have your own home-based business but you’re not working alone. For many people, this is a security blanket of comfort that lets them branch out into the realm of making their dreams come true with a business at home. There is financial freedom and wealth that can be gained when you start with work from home coaching that teaches the basics from square one.
Perhaps you’re someone who already has some experience in running a home business but you need more knowledge. There are training programs designed with you in mind as well. You don’t have to cover the basics if you already know them and can instead focus on the areas where you need to strengthen and improve to make the most of your time and maximize your business at the same time. The choice is yours and the time is now to decide.
We invite you to have a look at the coaching and home business training system offered by Worldprofit Inc. Worldprofit offers training for any and all who want to build a home business. Since 1994, we've provided support, tools, training, advertising aids and more to people around the world who want to grow a home business. If you have nothing to sell we give you access to over 10,000 products - but we don't stop there, we also give you the tools, training and resources to promote them to start building your home based income. Generating an honest living from home is easier than you think, we have been showing people how to do it for over 15 years now. We'd love to help you too.
Get a free Worldprofit Home Business Associate Membership at http://www.worldprofit.com/
-----------------------------
If you’re like me, you may have more than a couple of these programs collecting dust on the shelf in your library. True enough you got the program home, all excited and what not, opened it to discover you had to have a college degree just to understand the language and another degree to try and decipher it into a working plan. Here’s some good news for you that should give you some encouragement: You can get easy training with work from home coaching that’s in laymen’s terms and makes it uncomplicatedly easy to understand.
Work from home coaching takes into consideration the fact that you are where are in life. It doesn’t demand that you go back to college or have so many thousands of dollars in the bank to invest in the coaching. Often, you can partner with a mentor or coach who has a wealth of experience in running a home-based business who will provide you with the work from home coaching that’s exactly what you need.
Some programs even customize work from home coaching to suit your specific business interests. For example, perhaps you’re looking to start a home-based dog biscuit baking business. With the right work from home coaching, you can receive the instruction and guidance you need to learn about whether or not you can bake the biscuits in your own oven, whether or not you have to list the ingredients and calories and how to market your product at a price that is competitive but fair.
When you take advantage of work from home coaching, you’re working to have your own home-based business but you’re not working alone. For many people, this is a security blanket of comfort that lets them branch out into the realm of making their dreams come true with a business at home. There is financial freedom and wealth that can be gained when you start with work from home coaching that teaches the basics from square one.
Perhaps you’re someone who already has some experience in running a home business but you need more knowledge. There are training programs designed with you in mind as well. You don’t have to cover the basics if you already know them and can instead focus on the areas where you need to strengthen and improve to make the most of your time and maximize your business at the same time. The choice is yours and the time is now to decide.
We invite you to have a look at the coaching and home business training system offered by Worldprofit Inc. Worldprofit offers training for any and all who want to build a home business. Since 1994, we've provided support, tools, training, advertising aids and more to people around the world who want to grow a home business. If you have nothing to sell we give you access to over 10,000 products - but we don't stop there, we also give you the tools, training and resources to promote them to start building your home based income. Generating an honest living from home is easier than you think, we have been showing people how to do it for over 15 years now. We'd love to help you too.
Get a free Worldprofit Home Business Associate Membership at http://www.worldprofit.com/
-----------------------------
Friday, October 30, 2009
How to Earn Extra Income & Spend More Time with Your Family
You hear people talking all the time about how nice it would be to work from home but how difficult it is to tap into the market of real work at home opportunities. This is not an uncommon quandary that plagues many mothers who must work and find that their only alternative is to place their children in daycare centers or the care of relatives. The reality of earning money is not a choice; it is the way we survive.
The good news is that you can earn extra income from home that will allow you to spend more time with your family. Whether you are a traditional family with children, a single mom or dad who has just one child or a family of a different type makes no difference at all. It is a proven fact that there are some great opportunities that help you walk away from the rat race of commuting to a 9 to 5 job every day and let’s face it, who wouldn’t want more time with their loved ones without sacrificing necessary money?
When you are looking for a way to earn extra income, it’s important that you don’t strike out unprepared. This means you need to do your home work and take the time to conduct due diligence on programs or ideas that you are considering. Nothing beats being prepared when the time and opportunity comes along. Persistence is a vital key when searching for work at home programs that not only meet your financial needs but give you the time you want to spend with your family.
One of the best ways to earn extra income is to look for something you love to do. Perhaps you have a hobby that you enjoy such as crocheting or knitting and you’re good at it. There are many ways to advertise your product to others without ever leaving your home. Working at home does not mean you won’t work hard sometimes. In fact, to get started with a valid way to earn extra income, you may work harder than your regular job to get things up and running. The time and effort you invest will pay awesome rewards when the money starts to come in and your family benefits from having you around and available more often.
Choosing a way to earn extra income at home is just as important as the process you would go through to decide on accepting a job offer. Make sure that the work you choose is something you want to do. Remember that just because you are trying to earn extra income at home does not mean that you’ll have all the free time in the world to do it. Your household routines will still exist.
Likewise, don’t overwhelm yourself in the search for ways to earn extra income and take the time to trust your instinct. If something seems too good to be true, chances are it’s a gimmick. There are great ways to earn extra income that have no out of pocket cost for you to start. Stay the course and you too can increase your money and have more time to spend with your family.
At Worldprofit we offer training, support, software and advertising for people working from home. We can help you promote any business you are currently involved, or we can tap you into hundreds and hundreds of other products and services you can sell from home. We started as a home based business ourselves back in 1994 and now help others profit from home as well. Get a free Associate membership and see what we offer to help you build your home business by going to http://www.worldprofit.com/
The good news is that you can earn extra income from home that will allow you to spend more time with your family. Whether you are a traditional family with children, a single mom or dad who has just one child or a family of a different type makes no difference at all. It is a proven fact that there are some great opportunities that help you walk away from the rat race of commuting to a 9 to 5 job every day and let’s face it, who wouldn’t want more time with their loved ones without sacrificing necessary money?
When you are looking for a way to earn extra income, it’s important that you don’t strike out unprepared. This means you need to do your home work and take the time to conduct due diligence on programs or ideas that you are considering. Nothing beats being prepared when the time and opportunity comes along. Persistence is a vital key when searching for work at home programs that not only meet your financial needs but give you the time you want to spend with your family.
One of the best ways to earn extra income is to look for something you love to do. Perhaps you have a hobby that you enjoy such as crocheting or knitting and you’re good at it. There are many ways to advertise your product to others without ever leaving your home. Working at home does not mean you won’t work hard sometimes. In fact, to get started with a valid way to earn extra income, you may work harder than your regular job to get things up and running. The time and effort you invest will pay awesome rewards when the money starts to come in and your family benefits from having you around and available more often.
Choosing a way to earn extra income at home is just as important as the process you would go through to decide on accepting a job offer. Make sure that the work you choose is something you want to do. Remember that just because you are trying to earn extra income at home does not mean that you’ll have all the free time in the world to do it. Your household routines will still exist.
Likewise, don’t overwhelm yourself in the search for ways to earn extra income and take the time to trust your instinct. If something seems too good to be true, chances are it’s a gimmick. There are great ways to earn extra income that have no out of pocket cost for you to start. Stay the course and you too can increase your money and have more time to spend with your family.
At Worldprofit we offer training, support, software and advertising for people working from home. We can help you promote any business you are currently involved, or we can tap you into hundreds and hundreds of other products and services you can sell from home. We started as a home based business ourselves back in 1994 and now help others profit from home as well. Get a free Associate membership and see what we offer to help you build your home business by going to http://www.worldprofit.com/
Wednesday, October 21, 2009
25 SURE-FIRE Ways to Advertise your Business, Product or Service FREE!
Are you a little guy or gal, business or non-profit organization with limited advertising dollars?
Here are 25 things you can do right now to promote your business and it won't cost you one cent!
Each of the 25 ways to get free advertising for your site will take you only about 5 minutes!
Dig in and get started to get free advertising for your site.
1. Join one or more Social Networking Sites. Essentially you put up a profile, a little about your business, products or interests and start posting.
Post your website address, the benefits of what you offer, why people need what you offer and so forth.
Start here at one of our favorite social networking sites devoted to home business.
http://community.worldprofit.com/
Don't stop there though you can use Google to find more, and of course you have heard of FaceBook.com one of the biggest social networking sites so get an account there too.
http://www.myspace.com
http://www.youtube.com/ (post your free video about your product or service)
http://www.MeetUp.com
2. Get a blog. Blogs are essentially a website that is all about YOU, and what YOU offer. What you are reading right now is my blog .You can chat, write, discuss, post and blog as much as you like and the price is the same - free!
Here is an example of one of our other blogs.
http://worldprofithomebiz.blogspot.com/
Get your blog and one or more of the following sites at no cost.
http://www.blogger.com/
or
http://www.wordpress.org/
These are just two sites we recommend there are lots of free blog sites.
3. Submit your URL to Google. Remember the magic word - FREE - well submit your website at the most popular search engine of all.
http://www.google.com/addurl/
4. SHOUT OUT about your business at this site and tell the world what you offer:
http://shoutmybusiness.com/
It's a kind of business story sharing site, but you can post as often as you like and the price is always zero to place your listing.
5. Classified Ad sites really do produce traffic and amount to more free advertising for your product or business.
Here are some that we like:
http://www.classifiedads.com/
http://www.craigslist.org/
http://www.snnap.com/
http://www.theadnet.com/
6. Text exchanges are new and a great way to get free advertising for your site. It is an exchange of ads and is hugely popular.
This is the one that we provide: http://freepromohere.com/
Here are some other popular sites you can also use:
http://www.txtswap.com/
http://www.elephantad.com/
7. If you can write then you can take advantage of Article Marketing!
Write articles and you have a huge vehicle for free promotion.
Here's our favorite recommendations:
http://ezinearticles.com/
http://articles.worldprofit.com/
http://www.svwsticker.com/
http://www.articlesbase.com/
http://www.findarticles.com/
8. Get a Lens at Squidoo.
Your Lens can be about anything you like, and you can create new ones or edit old ones as often as you like.
To get yours go to: http://www.squidoo.com/
9. Submit your site to Yahoo.
Here is the Submit URL link: https://siteexplorer.search.yahoo.com/submit
Hint: You will need to sign up for a Yahoo account to submit your website.
10. Get a Twitter account and start Tweeting about your business, product, service or opportunity.
It will take you about 30 seconds to set up your account:
Go to http://www.twitter.com/
That's it for now, 25 great places to advertise your product, your service or your opportunity free. Don't you love the Internet.
Sandi Hunter
E-Businesss Consultant
Here are 25 things you can do right now to promote your business and it won't cost you one cent!
Each of the 25 ways to get free advertising for your site will take you only about 5 minutes!
Dig in and get started to get free advertising for your site.
1. Join one or more Social Networking Sites. Essentially you put up a profile, a little about your business, products or interests and start posting.
Post your website address, the benefits of what you offer, why people need what you offer and so forth.
Start here at one of our favorite social networking sites devoted to home business.
http://community.worldprofit.com/
Don't stop there though you can use Google to find more, and of course you have heard of FaceBook.com one of the biggest social networking sites so get an account there too.
http://www.myspace.com
http://www.youtube.com/ (post your free video about your product or service)
http://www.MeetUp.com
2. Get a blog. Blogs are essentially a website that is all about YOU, and what YOU offer. What you are reading right now is my blog .You can chat, write, discuss, post and blog as much as you like and the price is the same - free!
Here is an example of one of our other blogs.
http://worldprofithomebiz.blogspot.com/
Get your blog and one or more of the following sites at no cost.
http://www.blogger.com/
or
http://www.wordpress.org/
These are just two sites we recommend there are lots of free blog sites.
3. Submit your URL to Google. Remember the magic word - FREE - well submit your website at the most popular search engine of all.
http://www.google.com/addurl/
4. SHOUT OUT about your business at this site and tell the world what you offer:
http://shoutmybusiness.com/
It's a kind of business story sharing site, but you can post as often as you like and the price is always zero to place your listing.
5. Classified Ad sites really do produce traffic and amount to more free advertising for your product or business.
Here are some that we like:
http://www.classifiedads.com/
http://www.craigslist.org/
http://www.snnap.com/
http://www.theadnet.com/
6. Text exchanges are new and a great way to get free advertising for your site. It is an exchange of ads and is hugely popular.
This is the one that we provide: http://freepromohere.com/
Here are some other popular sites you can also use:
http://www.txtswap.com/
http://www.elephantad.com/
7. If you can write then you can take advantage of Article Marketing!
Write articles and you have a huge vehicle for free promotion.
Here's our favorite recommendations:
http://ezinearticles.com/
http://articles.worldprofit.com/
http://www.svwsticker.com/
http://www.articlesbase.com/
http://www.findarticles.com/
8. Get a Lens at Squidoo.
Your Lens can be about anything you like, and you can create new ones or edit old ones as often as you like.
To get yours go to: http://www.squidoo.com/
9. Submit your site to Yahoo.
Here is the Submit URL link: https://siteexplorer.search.yahoo.com/submit
Hint: You will need to sign up for a Yahoo account to submit your website.
10. Get a Twitter account and start Tweeting about your business, product, service or opportunity.
It will take you about 30 seconds to set up your account:
Go to http://www.twitter.com/
That's it for now, 25 great places to advertise your product, your service or your opportunity free. Don't you love the Internet.
Sandi Hunter
E-Businesss Consultant
Tuesday, October 20, 2009
Grade Your Website for Search Engine Effectiveness, here's how.
For those of you who want a quick analysis of how well your site is optimized, I suggest a website called Website Grader. They offer a free tool and according to their website, this SEO tool measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.
To check the Grade of your site in terms of Search Engine Optimization you just enter your website address (or that of your competitor's) and within a few minutes an easy to read report is generated.
This tool generates data on the most important facotrs related to optimizing your site for search engine indexing, specifically:
metatags
image labels
heading tags
inbound or backlinks (these are extremely important, watch for my blog on this topic)
age of domain
page rank in Google
findability
popularity
A score out of 100 is generated based on the anaylsis of the website and suggestions are made on how you can improve your grade. You can make the changes then check back to see if your Search Engine Optimization grade has improved.
Get this free Search Engine Optimizaton tool at http://www.websitegrader.com/
There are far more comprehensive SEO tools available but for those of you who like quick and easy, this is a nice tool. The report is generated quickly, and the suggestions easy to implement and are proven effective strategies for improving your search engine ranking.
To check the Grade of your site in terms of Search Engine Optimization you just enter your website address (or that of your competitor's) and within a few minutes an easy to read report is generated.
This tool generates data on the most important facotrs related to optimizing your site for search engine indexing, specifically:
metatags
image labels
heading tags
inbound or backlinks (these are extremely important, watch for my blog on this topic)
age of domain
page rank in Google
findability
popularity
A score out of 100 is generated based on the anaylsis of the website and suggestions are made on how you can improve your grade. You can make the changes then check back to see if your Search Engine Optimization grade has improved.
Get this free Search Engine Optimizaton tool at http://www.websitegrader.com/
There are far more comprehensive SEO tools available but for those of you who like quick and easy, this is a nice tool. The report is generated quickly, and the suggestions easy to implement and are proven effective strategies for improving your search engine ranking.
Sunday, October 18, 2009
How to Get Data on Who is Visiting Your Website: Making use of Website Traffic Analysis Tools
If you have a website chances are you want to know some details about your traffic.
You may wonder how may hits am I getting each day? Each month? In the last year? Is my traffic going up or down, when and why?
How are my visitors finding my site?
Where in the world are my visitors from?
Did my visitors find my site through a link, if so what link and where?
Did they find my site through a search engine and if so with what key word(s)?
Search engine optimization and marketing can be a tricky and complex process for website owners.
Fortunately for both newcomers to the web and long time site owners, you can get all of this information and much more with a free tool from Google. It's called Google Analytics.
Once you have the kind of detailed traffic data that Google Analytics provides, you will be able to write better-targetted ads, power up your marketing campaigns and set realistic goals with strategies to get more traffic and more sales.
Business owners, webmasters and web marketers love this tool. It's easy to use, you get lots of charts and time analysis tools that are extremely useful when creating intelligent marketing campaigns.
As nice as it is that Google offers you and I this free tool, they are also interested in you understanding more about search engine marketing so that you will purchase AdWords or participate in AdSense. Either way the Google Analytics tool is worth a look for anyone doing business online.
Get Google Analytics free here: http://www.google.com/analytics
You may wonder how may hits am I getting each day? Each month? In the last year? Is my traffic going up or down, when and why?
How are my visitors finding my site?
Where in the world are my visitors from?
Did my visitors find my site through a link, if so what link and where?
Did they find my site through a search engine and if so with what key word(s)?
Search engine optimization and marketing can be a tricky and complex process for website owners.
Fortunately for both newcomers to the web and long time site owners, you can get all of this information and much more with a free tool from Google. It's called Google Analytics.
Once you have the kind of detailed traffic data that Google Analytics provides, you will be able to write better-targetted ads, power up your marketing campaigns and set realistic goals with strategies to get more traffic and more sales.
Business owners, webmasters and web marketers love this tool. It's easy to use, you get lots of charts and time analysis tools that are extremely useful when creating intelligent marketing campaigns.
As nice as it is that Google offers you and I this free tool, they are also interested in you understanding more about search engine marketing so that you will purchase AdWords or participate in AdSense. Either way the Google Analytics tool is worth a look for anyone doing business online.
Get Google Analytics free here: http://www.google.com/analytics
Building Landing Pages (Splash Pages): 5 Keys to Getting a Better Response
Landing Pages are also called Capture Pages and sometimes Splash Pages. The purpose is always the same, to convert a reader into a lead. Landing pages are usually a few lines of copy or a pitch and a contact information form. If people are interested they fill out the form to get more details on what you have to offer. Landing pages are usually a short page that people land on when they respond to a post or advertising link you have placed online.
Put simply, people read your Landing page and are either not interested and click away or, are interested, respond and provide you with their contact information. They do this in exchange for receiving information on your offer, product or services.
We have built Landing Pages for our own purposes to promote our offers but we have also built Landing Pages for our customers. When building a Landing Page never forget your #1 purpose - to get a lead! It doesn't matter what kind of business you are in, you need a steady supply of leads. Landing Pages are an effective way to do this and in some cases produce better results than a website. Landing Pages allow you to target a specific niche with a very specific offer while most websites are usually more generic in focus and broad reaching. Both a website AND Landing pages should be part of your marketing strategy
These are the 5 Critical Points you MUST include in your Landing Page if you are going to see results.
Critical Point # 1 when building a Landing Page
State your offer with short punchy copy that is heaping with benefits for the reader. Tell people what they are going to get in simple easy to understand terms, make an offer, put value on the offer, limit the offer. Talk directly to the reader with the wording you use.
Example of good copy: "Our 32 Page Report Tells YOU in Step-By-Step Detail exactly how to get 50,000 Visitors to your website! $29.95 Value! FREE but you MUST act now to get this limited offer!"
Example of poor copy: "Fill out this form and we will send you a report with information on getting traffic. "
Critical Point # 2 when building a Landing Page
Limit use of graphics. If you do use graphics make sure they are fast loading and only used to emphasize your message. Graphics should be colorful, theme related, and direct the eye to your copy. Graphics and copy should work together to motivate a response.
Critical Point # 3 when building a Landing Page
Include a contact form. Some people don't include a form on their Landing Page, you MUST have a form.
Building an online business means building a mailing list of interested people. If you don't collect the contact details of your prospects you are wasting your time and throwing away a valuable marketing advantage.
Critical Point # 4 when building a Landing Page
Include an Offer. Don't TELL on your landing page, SELL on your landing page. Sell the fact that you have something that the buyer wants, something they must have and must get today! Give them the benefits of what the product or service is to motivate action, do this with an offer. Buy this and get that. Buy now, save $ etc. Make your offer interesting, something they simply can't refuse.
Critical Point # 5 when building a Landing Page
If you are going to make your Landing Page longer than one screen, make sure all your critical information and attention getting copy is on the top of the page so it doesn't get missed. Remember when your English teacher said leave your most powerful points till the end of your essay? Not true, when creating marketing copy. Put your most powerful words and pitch at the very top of the page, drive home the points later on, then yes close with power but make sure the top of your page, the part that loads first is going to draw people in to actually get them to read to the bottom of your page.
There you have it, take these key marketing points down, and make sure to include them when creating your Landing pages.
Put simply, people read your Landing page and are either not interested and click away or, are interested, respond and provide you with their contact information. They do this in exchange for receiving information on your offer, product or services.
We have built Landing Pages for our own purposes to promote our offers but we have also built Landing Pages for our customers. When building a Landing Page never forget your #1 purpose - to get a lead! It doesn't matter what kind of business you are in, you need a steady supply of leads. Landing Pages are an effective way to do this and in some cases produce better results than a website. Landing Pages allow you to target a specific niche with a very specific offer while most websites are usually more generic in focus and broad reaching. Both a website AND Landing pages should be part of your marketing strategy
These are the 5 Critical Points you MUST include in your Landing Page if you are going to see results.
Critical Point # 1 when building a Landing Page
State your offer with short punchy copy that is heaping with benefits for the reader. Tell people what they are going to get in simple easy to understand terms, make an offer, put value on the offer, limit the offer. Talk directly to the reader with the wording you use.
Example of good copy: "Our 32 Page Report Tells YOU in Step-By-Step Detail exactly how to get 50,000 Visitors to your website! $29.95 Value! FREE but you MUST act now to get this limited offer!"
Example of poor copy: "Fill out this form and we will send you a report with information on getting traffic. "
Critical Point # 2 when building a Landing Page
Limit use of graphics. If you do use graphics make sure they are fast loading and only used to emphasize your message. Graphics should be colorful, theme related, and direct the eye to your copy. Graphics and copy should work together to motivate a response.
Critical Point # 3 when building a Landing Page
Include a contact form. Some people don't include a form on their Landing Page, you MUST have a form.
Building an online business means building a mailing list of interested people. If you don't collect the contact details of your prospects you are wasting your time and throwing away a valuable marketing advantage.
Critical Point # 4 when building a Landing Page
Include an Offer. Don't TELL on your landing page, SELL on your landing page. Sell the fact that you have something that the buyer wants, something they must have and must get today! Give them the benefits of what the product or service is to motivate action, do this with an offer. Buy this and get that. Buy now, save $ etc. Make your offer interesting, something they simply can't refuse.
Critical Point # 5 when building a Landing Page
If you are going to make your Landing Page longer than one screen, make sure all your critical information and attention getting copy is on the top of the page so it doesn't get missed. Remember when your English teacher said leave your most powerful points till the end of your essay? Not true, when creating marketing copy. Put your most powerful words and pitch at the very top of the page, drive home the points later on, then yes close with power but make sure the top of your page, the part that loads first is going to draw people in to actually get them to read to the bottom of your page.
There you have it, take these key marketing points down, and make sure to include them when creating your Landing pages.
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