Sunday, October 18, 2009

How to Get Data on Who is Visiting Your Website: Making use of Website Traffic Analysis Tools

If you have a website chances are you want to know some details about your traffic.

You may wonder how may hits am I getting each day? Each month? In the last year? Is my traffic going up or down, when and why?

How are my visitors finding my site?

Where in the world are my visitors from?

Did my visitors find my site through a link, if so what link and where?

Did they find my site through a search engine and if so with what key word(s)?

Search engine optimization and marketing can be a tricky and complex process for website owners.

Fortunately for both newcomers to the web and long time site owners, you can get all of this information and much more with a free tool from Google.  It's called Google Analytics.

Once you have the kind of detailed traffic data that Google Analytics provides, you will be able to write better-targetted ads, power up your marketing campaigns and set realistic goals with strategies to get more traffic and more sales.

Business owners, webmasters and web marketers love this tool. It's easy to use, you get lots of charts and time analysis tools that are extremely useful when creating intelligent marketing campaigns.
As nice as it is that Google offers you and I this free tool, they are also interested in you understanding more about search engine marketing so that you will purchase AdWords or participate in AdSense.  Either way the Google Analytics tool is worth a look for anyone doing business online.

Get Google Analytics free here:   http://www.google.com/analytics

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