Got any woodpeckers in your neighbourhood?
The next time you see a woodpecker watch him for a while. Think about how the woodpecker spends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every day looking for food. It's a matter of survival. The woodpecker doesn't peck frantically for a few hours then take the afternoon off to snooze on a comfy branch. The woodpecker doesn't peck frantically for one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, he pecks away continually, rain or shine. If he doesn't find food in one place he is off to the next tree to find a tasty morsel. He doesn't give up when the first 3 trees have no bugs, throw his wings up in the air and say I quit! The woodpecker knows what you need to know: survival requires continuous pecking. In your case, your success is 100% dependent on your continuos pecking strategies for the survival of your business.
In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Just like in all walks of life you have all kinds of personalities from a variety of background and skills. The backgrounds are diverse but they all bring one thing in common to the table. Essentially a dogma of what they can (or are willing to) do TODAY to build their business.
I am always amazed at how people approach building their home business or business opportunity. Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear from them again. Others study, analyze, learn, listen, think and digest but never get to the part of actually DOING anything. Some will find fault or make the most clever excuses for why they can't work their business.
Then there are my favorites, I call these people, the woodpeckers.
These are the people that give a 100% effort to building their business EVERY day. Like the woodpecker they peck away at the daily required tasks of building their business to call prospects, promptly reply to email, promote their business, take care of customers, generate leads, build their mailing list, generate traffic, network with others, solve problems as they happen, plan and prepare. If one strategy is not producing results they peck away trying to find a more productive outcome, or they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are not content to give up. They don't try and accomplish everything in one day, they work daily, steadily, consistently pecking away to get to their goals. Like the woodpecker they know not to overextend themselves and bite off more of the worm than they can chew. Instead they peck away daily at the necessary tasks being sure to maintain a balance with other important aspects of their life.
The Woodpecker's attitude is a realistic one, he has to search out food every day to survive and feed himself and his young. No one is going to show up at his nest everyday and hand over the bugs. The wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task but knows it is a requirement of building a successful business. He knows that he or she must do the work to earn the success. For our feathered friend the woodpecker, some days the worms may be juicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs are available. Some months there will be more and larger bugs than other months, but the woodpecker (YOU) will have to just keep on pecking away.
Resource box: Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in online tools, training, and resources for small and home business. Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business Experts and the number one resource for all things related to home business.
Worldprofit: The Home Business Experts
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Wednesday, November 11, 2009
Tuesday, November 10, 2009
Authors: Submit Your Articles To My New Article Directory
I've just added a new feature to my site. It's an Article Directory for topics related to Home Business.
Since it is BRAND NEW here is your chance to be the first Authors to submit articles to the Directory.
Article marketing is a powerful way to brand yourself as an expert, share your knowledge with the world and give yourself credit and free promotion for your business.
Go here now and post your articles, let me know what you think. Have fun. It's free of course.
http://articles.sandihunter.com/
I hope you enjoy my new Home Business Article Directory. My hope is that given a little time it will be an excellent resource for all topics related to Home Business.
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Since it is BRAND NEW here is your chance to be the first Authors to submit articles to the Directory.
Article marketing is a powerful way to brand yourself as an expert, share your knowledge with the world and give yourself credit and free promotion for your business.
Go here now and post your articles, let me know what you think. Have fun. It's free of course.
http://articles.sandihunter.com/
I hope you enjoy my new Home Business Article Directory. My hope is that given a little time it will be an excellent resource for all topics related to Home Business.
-----------------------------------------
Thursday, November 5, 2009
Top 5 Selling Words to Add Power to Your Sales Letters, Landing Pages and Email Marketing
Borrow from copy and marketing experts these 5 SELLING Words and start seeing better results!
Integrate these words into your website copy, into your newsletter, your Landing pages, Splash Pages, and into all your sales offers to increase response rates!
#1: FREE
You, me, everyone likes FREE. Include the word FREE in your offer and you will see better response rates!
#2: EASY!
Tell your prospective customers that your product or service is EASY to use and you will get attention. No one likes complication.
#3: FAST!
That's right consumers like results fast!
What's more effective to say . 'You'll see results FAST!' ....or to say... 'You'll see results in 4 - 6 weeks.'
#4: FUN!
We all need a little humor in our lives. Use the word FUN in your sales copy (if appropriate) and people take more notice.
#5: GUARANTEED!
Take the risk out of using your product or service and leads are more likely to become buying customers!
Money making marketing is about MOTIVATING THE reader - who is actually your BUYER!
Your job in your copy writing is to SELL not to TELL. People want to know instantly what is in it for them.
They want to know the benefits they will get. They want to know if I do X I will get Y! Talk to your readers as buyers. It's a personal dialogue not a one size fits all approach. Make it easy for people to WANT to do business with you.
Give prospective buyers no reason NOT to do business with you. Effective copywriting that gets results is punchy, benefit laden copy that MOVES people to respond, not tomorrow but TODAY!
Include offers, enticements, realistic pitches that make the buyer take action NOW! Some words are more motivating than others. FREE. FUN. EASY. Guaranteed. Safe. Natural. Don't WAIT! Limited TIME! BUY NOW AND GET THIS!
These words motivate a response and that is ALWAYS your goal in marketing and it starts with good copy.
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Integrate these words into your website copy, into your newsletter, your Landing pages, Splash Pages, and into all your sales offers to increase response rates!
#1: FREE
You, me, everyone likes FREE. Include the word FREE in your offer and you will see better response rates!
#2: EASY!
Tell your prospective customers that your product or service is EASY to use and you will get attention. No one likes complication.
#3: FAST!
That's right consumers like results fast!
What's more effective to say . 'You'll see results FAST!' ....or to say... 'You'll see results in 4 - 6 weeks.'
#4: FUN!
We all need a little humor in our lives. Use the word FUN in your sales copy (if appropriate) and people take more notice.
#5: GUARANTEED!
Take the risk out of using your product or service and leads are more likely to become buying customers!
Money making marketing is about MOTIVATING THE reader - who is actually your BUYER!
Your job in your copy writing is to SELL not to TELL. People want to know instantly what is in it for them.
They want to know the benefits they will get. They want to know if I do X I will get Y! Talk to your readers as buyers. It's a personal dialogue not a one size fits all approach. Make it easy for people to WANT to do business with you.
Give prospective buyers no reason NOT to do business with you. Effective copywriting that gets results is punchy, benefit laden copy that MOVES people to respond, not tomorrow but TODAY!
Include offers, enticements, realistic pitches that make the buyer take action NOW! Some words are more motivating than others. FREE. FUN. EASY. Guaranteed. Safe. Natural. Don't WAIT! Limited TIME! BUY NOW AND GET THIS!
These words motivate a response and that is ALWAYS your goal in marketing and it starts with good copy.
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Complete Training System allows you to Work from Home
Have you ever noticed how those late night infomercials are always advertising how easy it is to buy their program and become an instant success at whatever it is they’re offering? They use the best of advertising and marketing strategies that are designed to convince you that anyone can buy their program and start making money instantly. The problem is that most often the statements people make are bordering untrue and the average person like you and I simply will never make that much money after we buy their expensive program that costs us a small fortune.
If you’re like me, you may have more than a couple of these programs collecting dust on the shelf in your library. True enough you got the program home, all excited and what not, opened it to discover you had to have a college degree just to understand the language and another degree to try and decipher it into a working plan. Here’s some good news for you that should give you some encouragement: You can get easy training with work from home coaching that’s in laymen’s terms and makes it uncomplicatedly easy to understand.
Work from home coaching takes into consideration the fact that you are where are in life. It doesn’t demand that you go back to college or have so many thousands of dollars in the bank to invest in the coaching. Often, you can partner with a mentor or coach who has a wealth of experience in running a home-based business who will provide you with the work from home coaching that’s exactly what you need.
Some programs even customize work from home coaching to suit your specific business interests. For example, perhaps you’re looking to start a home-based dog biscuit baking business. With the right work from home coaching, you can receive the instruction and guidance you need to learn about whether or not you can bake the biscuits in your own oven, whether or not you have to list the ingredients and calories and how to market your product at a price that is competitive but fair.
When you take advantage of work from home coaching, you’re working to have your own home-based business but you’re not working alone. For many people, this is a security blanket of comfort that lets them branch out into the realm of making their dreams come true with a business at home. There is financial freedom and wealth that can be gained when you start with work from home coaching that teaches the basics from square one.
Perhaps you’re someone who already has some experience in running a home business but you need more knowledge. There are training programs designed with you in mind as well. You don’t have to cover the basics if you already know them and can instead focus on the areas where you need to strengthen and improve to make the most of your time and maximize your business at the same time. The choice is yours and the time is now to decide.
We invite you to have a look at the coaching and home business training system offered by Worldprofit Inc. Worldprofit offers training for any and all who want to build a home business. Since 1994, we've provided support, tools, training, advertising aids and more to people around the world who want to grow a home business. If you have nothing to sell we give you access to over 10,000 products - but we don't stop there, we also give you the tools, training and resources to promote them to start building your home based income. Generating an honest living from home is easier than you think, we have been showing people how to do it for over 15 years now. We'd love to help you too.
Get a free Worldprofit Home Business Associate Membership at http://www.worldprofit.com/
-----------------------------
If you’re like me, you may have more than a couple of these programs collecting dust on the shelf in your library. True enough you got the program home, all excited and what not, opened it to discover you had to have a college degree just to understand the language and another degree to try and decipher it into a working plan. Here’s some good news for you that should give you some encouragement: You can get easy training with work from home coaching that’s in laymen’s terms and makes it uncomplicatedly easy to understand.
Work from home coaching takes into consideration the fact that you are where are in life. It doesn’t demand that you go back to college or have so many thousands of dollars in the bank to invest in the coaching. Often, you can partner with a mentor or coach who has a wealth of experience in running a home-based business who will provide you with the work from home coaching that’s exactly what you need.
Some programs even customize work from home coaching to suit your specific business interests. For example, perhaps you’re looking to start a home-based dog biscuit baking business. With the right work from home coaching, you can receive the instruction and guidance you need to learn about whether or not you can bake the biscuits in your own oven, whether or not you have to list the ingredients and calories and how to market your product at a price that is competitive but fair.
When you take advantage of work from home coaching, you’re working to have your own home-based business but you’re not working alone. For many people, this is a security blanket of comfort that lets them branch out into the realm of making their dreams come true with a business at home. There is financial freedom and wealth that can be gained when you start with work from home coaching that teaches the basics from square one.
Perhaps you’re someone who already has some experience in running a home business but you need more knowledge. There are training programs designed with you in mind as well. You don’t have to cover the basics if you already know them and can instead focus on the areas where you need to strengthen and improve to make the most of your time and maximize your business at the same time. The choice is yours and the time is now to decide.
We invite you to have a look at the coaching and home business training system offered by Worldprofit Inc. Worldprofit offers training for any and all who want to build a home business. Since 1994, we've provided support, tools, training, advertising aids and more to people around the world who want to grow a home business. If you have nothing to sell we give you access to over 10,000 products - but we don't stop there, we also give you the tools, training and resources to promote them to start building your home based income. Generating an honest living from home is easier than you think, we have been showing people how to do it for over 15 years now. We'd love to help you too.
Get a free Worldprofit Home Business Associate Membership at http://www.worldprofit.com/
-----------------------------
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